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Rainbo Design SEO Blog
Wednesday, 7 November 2007
PageRank Changes Continue

Google's most recent update to the Toolbar PageRank shows they have made several adjustments since the prior update.  Most people have noticed that some prominent link-sellers have had their PageRank reduced by several points.  However, many small sites have also seen their PageRank scores fall by a point or more, which has led to a spate of postings by flustered webmasters wondering why they've been penalized.

It seems clear to me that Google has not only penalized link sellers, but they have also done another recalibration of the Toolbar PageRank display.  It is well-known that Google's internal PageRank scoring system has far more levels of gradation than the simple 0-to-10 integer scale shown by the Toolbar.  So, from time to time, it is necessary to recalibrate the relationship between their internal PageRank data and the Toolbar PageRank display to accomodate the never-ending growth of the World Wide Web.  To put it simply, a site whose inbound links earned it a PageRank score of 4 in the previous update would find that those same links would only rate a PageRank score of 3 in this latest update.  Multi-point PageRank drops for sites that did not sell links have been very rare, which usually indicates the original score was a borderline low and has now fallen below an additional threshold.

The upshot is that whole hosts of sites have seen their Toolbar PageRank score fall a little as these adjustments trickle down through the web.  For sites that haven't bought or sold links, the actual impact on their search engine rankings has been zero because Google has long since incorporated these changes into the search results.   Those who sell links have been complaining the loudest, of course, since they've been charging for links based on their PageRank scores.   It will be some time before the link selling marketplace adjusts to this new reality.

 


Posted by rick at 11:36 AM CST
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Thursday, 25 October 2007
301 Update - Google PR Changes

My site is ranking again for its primary keyword phrase again today.  This happened once before following the 301 to the new domain name, but it only lasted 24 hours last time.  Here's hoping the system is finally starting to catch up.   Live.com sees me ranking pretty well.  The site hasn't traditionally done nearly as well in Yahoo! so that's tougher to judge.

 

Google is shaking up the amateur SEO community this week by rolling out selective Toolbar PageRank updates for high-profile sites that have been selling links.  There's no telling what Google's immediate plans are, but they have been warning about selling links for many months now, so this comes as little surprise to me.  If you're buying links, you have to know that they are likely to have a limited life span.  There's little risk in buying links at this point, but go into the deal with the knowledge that any paid link could turn worthless at any moment. 

 


Posted by rick at 10:01 AM CDT
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Friday, 19 October 2007
301 News

Good news and bad news.   The improved rankings on the redirected site only lasted 24 hours.  The site is back in the boonies again.  I got so frustrated that I broke down and added it to my Webmaster Tools account to try to get more information.

 The good news is that Google is crediting the new domain name with most of the links that point to the old subdomain.  However, its obviously not having the desired effect since the rankings are still pathetic.   So that means we go back to the basics of site building.

 I have been freshening some of the content on the site and hope that it brings in more traffic.  The site really needs a major overhaul, but I've been too busy to really work on that.   For now I'll keep building links.

 


Posted by rick at 2:25 PM CDT
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Saturday, 13 October 2007
301 Redirect Update

There's been a significant uptick in the rankings for my 301 redirect site in the past 24 hours in Google.  The site finally ranks in the top 100 for its primary keyword phrase again.  The original subdomain-based site was ranking in the top 5 before I made the change, so its been a traumatic 8 weeks.

 


Posted by rick at 10:06 AM CDT
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Thursday, 4 October 2007
Changing Domain Name with 301 Redirect

As I mentioned in my previous post, I have moved my main Web Design and SEO site from a subdomain to its own new domain name. The results thusfar have been disheartening.

 It took little time for the search engines to discover the new URL since I'd been updating links all over the web to reflect the change, but the rankings have crashed and the re-indexing of the old URLs has stopped completely.  One problem is that Google still has the index.html page from the old subdomain in its index.  I set up a specific 301 redirect to get the index.html URL mapped to the root URL on the new domain name, but nothing seems to be happening.

As a part of an effort to clean up some old mistakes, I also moved a section of Perl scripts and HTML advice from our collectibles web site where I'd foolishly placed them several years ago to the new web design site where they're much more appropriate.  I'm hoping this has a beneficial effect on both sites by reducing the dillution of topics on the collectibles site and by increasing the unique, relevant content on the web design site.

 Obviously, the lesson I've learned here is that you need to be prepared for some ranking drops when you change your domain name.  Its a very different situation than when you set up 301 redirects within a single domain.

 


Posted by rick at 9:00 AM CDT
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